Saturday, 31 January 2015

We all have time, the problem is quite often, our watches are wrong!

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Thursday, 29 January 2015

Increase Tradeshow ROI With LinkedIn By Doug Ales

Increase Tradeshow ROI With LinkedIn

The techniques I’m about to share with you are focused on your personal success at business events. These techniques are effective for all participants, from speakers, to forum leaders, to exhibit representatives, and especially event attendees. If you are hoping to get the most out of business trade-shows, conventions, seminars, and networking events, this article is for you.




When it comes to business trade-shows, conventions and events, I have bad news and good news. First the bad, Tweeting event hash-tags and Facebook posts will get noticed by few people beyond the event’s marketing team. Now the good news, so few people do it right that if you get it right you will stand out above the rest and get greater return on your investment of time and resources. Read this article carefully to learn how to get results.
Once you know how to combine LinkedIn and the business event, you have unleashed powerful networking potential. - Doug Ales
Business is LinkedIn’s focus and LinkedIn’s strength is professional networking. That’s why when I teach people how to succeed with LinkedIn; I tell them “If business comes from relationships, relationships should be your business.

CLICK TO TWEET*

* Bonus: after you CLICK TO TWEET you will be directed to a page that explains this article promoting tool.

How easy is it to miss the modern steps of event success? Very easy! Before you read any further, please take a moment to view this video. Go ahead, I’ll wait.




So, how did you do? You don’t need to tell me, but be honest with yourself. I missed what was right in front of me in the above video, just like I missed the way LinkedIn caused a change in the way to get the greatest return from business trade-shows, conventions and other events.

Trade-shows and conventions continue to feature exhibit floors, product reveals, keynote speakers, breakout meetings, networking events and panel discussions. However, LinkedIn has had a tremendous effect on many aspects of marketing and sales, perhaps none more than the business to business staple, the business event. LinkedIn is the champion of business relationship building. Once you know how to combine LinkedIn and the business event, you have unleashed powerful potential. Not using LinkedIn as part of your event strategy is like missing the giant gorilla in the above video.
So, what are the 3 LinkedIn techniques to improve your event results?

 

The 3 LinkedIn techniques to improve your event results;


Step 1) Before you go: Review the event agenda, then search LinkedIn for event speakers, panel members, planners, booth representatives, and other participants. Send them personalized LinkedIn connection invitations, specifically mentioning your plan to attend their seminar, discussion panel, or exhibit booth.

Once you have connected on LinkedIn, after you have sent them a non-selling welcome message, include their tagged, hot-linked name in LinkedIn status updates as you mention the show. Using this technique will have your new connection remembering, recognizing, and welcoming you when you see them at the event.

 

Example of a LinkedIn connection tagged, hot-linked status update


To tag hot-link a 1st degree LinkedIn connection in a status update, start typing a connections name until you see their name listed on the drop-down box below your status update then click on their name. By tag hot-linking their name in your status update, your connection will receive a notification flag. Using this technique, I often see the person commenting or liking the status update, which spreads your update to their connections home page feed. Your connection sees your support and their network sees your update. Its a double win.

 

Step 2) When you are at the event: Use your phone to gather photos & demonstration videos. Just a few tips: Take a photo of the person’s business card after you take a photo of them to help you later identify who is who. Consider bringing additional phone batteries or a external USB power-pack, external microphone, or smart phone mini-tripod and photo release agreements depending upon your
companies policies.

 

When taking video with a Smartphone, hold the camera horizontal, not vertical, put the phone in airplane mode to avoid interruptions, lock in the focus by double tapping the person or item on your Smartphone screen. Be sure to get photos that include outside the venue, high above the exhibit floor, demonstrations, speakers, busy walkways, and personal interviews.




Network, network, & network. When people ask me how to network, I tell them my three tips to networking are;
  • Be interested not interesting
  • Don't ask what they do, ask why they do what they do
  • Ask them to describe their ideal business lead
Special thanks to Cody Muenster for teaching me these three tips. Did you notice how Cody's name is a tagged hot-link?
Bonus idea; if you have the technical ability, post a LinkedIn status update with photo and related connection as a tag hot-link wile you are at the event.

Step 3) After you return home: In addition to sending personalized connection requests to people you met at the event, write a LinkedIn profile recommendation for the event members you enjoyed meeting the most. I know it can be hard to write recommendations. If you are having writers block, simply enter their name into endorser.org and let their software write a recommendation for you. Start with this auto-generated recommendation, and then personalize it by mentioning the event, topic, and personal details. Use skill endorsing, messaging, and home page status updates to stay in contact with new strategic connections. Now start sharing your stories, photos, videos and show experience, as you tag hot-link the people that are now in your expanded LinkedIn network.

Conclusion: To increase your results at trade-shows, conventions, and other business events, use LinkedIn. Connect to event participants before the event, then promote their event involvement through LinkedIn status updates with your new connection tag hot-linked in your update. At the event, gather photos, videos, interviews, and network. After the event, expand your LinkedIn network, write recommendations and share event content through status updates, and make sure you once again tag hot-link your new connections in these updates. Using these three techniques, your network will grow in size and strength.

By following these three simple steps at your next event, your LinkedIn network will grow as will your connection to your network.



Now it’s your turn. How do you use LinkedIn to maximize your business event success?
- Doug Ales

Posted January 20, 2015

Photo credit – ABB APW

People who read this article may also enjoy reading:

 
Understanding Water Treatment Trends Our world has plenty of water, its just not where we need it. The water treatment industry includes drinking water, waste water, agricultural, and industrial. Thomas & Betts is sharing a trend analysis of the water treatment industry.

 
Can you spot the food contamination risk? What is the first product recall you can remember? For me, I remember the Tylenol recall from tainted pills. This recall lead to the safety seal. Product recalls can damage or destroy a brand, cause a loss of market share, increase cost and, in extreme cases, the issues related to a recall can lead to a loss in life.

 
Wondering what BIM is all about? Building Information Modeling (BIM) is all the rage in the industrial and commercial construction industry.

 

What the top 10 viral LinkedIn articles have in common This article answers the question "Why do some articles on LinkedIn get so many views? What's their secret?"

 

How a broken guitar made social media a real business History is filled with milestones. Milestones impact our society and change our lives. But when these milestones are related to liberating us, empowering us, or improving our freedom, they can lead to greatness.

 

Measuring social media ROI If you want to be informed, listen to what people say. If you want to be wise, question what they are saying. Many social media marketing professionals are measuring return on investment or ROI success based on engagement metrics such as page views, followers, likes and comments.

 
About the author: With 25 years of application, and management experience, Doug Ales enjoys helping people achieve dependable, justifiable, and safe electrical systems. Recognized as an expert in his field, Doug offers educational, insightful, interactive presentations, evaluates applications and advises companies how to create demand. During his vertical market demand creation program, Doug explains how to connect higher and deeper at targeted end user accounts by finding the correct contacts via LinkedIn advanced search, sending a custom invitation, welcome message, and developing a search result into a real world client. The program shows that, when used properly, LinkedIn accelerates networking, builds relationships and grows sales. Doug Ales is a 25 year veteran with Thomas & Betts, A Member of the ABB Group. ABB is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. Thomas & Betts is a manufacturer of electrical, electronic, mechanical and utility products. All opinions are his own and not necessarily those of his employer. You can contact Doug Ales by emailing him at douglas.ales@tnb.com or connect with him on LinkedIn, Twitter, Google+, and YouTube.

Did you enjoy this article? Please click the thumbs-up icon at the top of this article on Linkedin  to let me know. Thank you!

Doug Ales


https://www.linkedin.com/pulse/3-linkedin-techniques-improve-convention-results-doug-ales

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10 Leadership Lessons from Nature - Brigette Hyacinth - Linkedin

10 Leadership Lessons from Nature



Nature has a certain “natural “way of unfolding which provides us with insights on how a leader can guide and direct an organization. Nature can be described as systematic, organized and connected. Therefore, looking at these characteristics, we can relate them to some sustainable organizations.

Thus, we can all look to nature to learn some key lessons about leadership:

1. Survival of the Fittest – According to science, that's what happens in the animal kingdom. Only those that have the ability to adapt and survive will live to pass on their genes. It's also called "natural selection.” Organizations that stand the test of time are those that promote growth through continuous learning, welcome challenges and embrace failure for the opportunities it provides. Selection is Key – In this regard, there must be efficient HR practices for selection and training. Talented individuals with varying competencies and skills who can efficiently and effectively achieve the organization’s goals and objectives should be chosen.


2. Have a clear vision – The leadership lesson drawn from the eagle is that of vision. This vision is so sharp to the extent that it can capture objects 5 kilometers from the air. When an eagle sights a prey, it narrows its focus in pursuit until the prey is caught. Have a vision and remain focused no matter what obstacle is faced. Identifying and communicating a clear vision is one of the main functions a business leader can perform. “Leadership is the capacity to translate vision into reality." - Warren Bennis


Well GroundedTrees have extensive root systems



3. Well GroundedTrees have extensive root systems. Roots are the foundation of a healthy plant. The condition of a plant’s root system has a profound effect on its overall health. While plants can tolerate a fair amount of damage to their upper parts, they are not nearly so forgiving of damage to their roots. It’s important to have a culture that is solidly embedded in ethical and other principles. if the organization is to survive. Leadership needs to be grounded in deep values that provide valuable guidance especially when there is a dilemma faced in the decision making process.


4. Change and Flexibility – Nothing remains constant. There is a season (winter, spring, summer, autumn) and time for everything. There is calm and then there is storm. Organizations go through different cycles, so always plan and be prepared. It’s imperative to embrace change and take risks. “Sometimes you have to shed your old bark (way of thinking) to grow.” Good leaders also take into consideration the needs of their employees. You can’t just have a system built on bureaucracy. Be flexible so you don’t break when the harsh wind blows. The trees that bend a little to the moderate breeze will later grow to endure the severe wind.


Work as a Team



5. Work as a Team to get the job done. You are effective if you work as a team to achieve a goal. Most people believe they already do a lot for the team. However, research shows that most people are self-centric, even if they believe otherwise. Ants focus more on the needs of the colony than their own individual needs. Working for a benefit of self can be detrimental to the overall performance of the team or the entire organization. If any of the ants are not working with the team, it will be noticed. The cohesion and teamwork determines whether the team lives or dies. “ Snowflakes are one of nature s most fragile things, but just look what they can do when they stick together.” Vista M. Kelly.


6. Giving Back – Plants take in carbon dioxide and give back oxygen; trees are always giving back. They give energy, shade, shelter, fruits and seeds. Even after they are dead they still contribute. Always look at the big picture to understand your place in the ecosystem. Learn everything you can about your department, your organization, and the marketplace. “ Our abilities to give and receive are at the core of our capacity to create and experience true prosperity” Shakti Gawain


Balance and Well Being



7. Balance and Well Being – Nature promotes balance. It soothes, heals and restores. Nature emphasizes the importance of Rest, Silence and Solitude. Healthy leaders adopt this philosophy in their lifestyle to ensure longevity. “A healthy outside starts from the inside” - Robert Urich


8. Bearing Fruit- Are you sowing seeds that bear fruit? What fruits are you bearing? “Fruit” means that which originates or comes from something. It is an effect, a result. By your fruits you are known. A good leader is hard at work preparing the soil, planting the seed, weeding, watering, pruning and later reaps a harvest. We produce what we are, after our “kind.” What legacy are you leaving behind in others, your team and the organization? Depending on your leadership style, you will bear lasting fruit, some fruit, diseased fruit or no fruit.


9. Appreciate the little contributions. Leaves even they may seem insignificant, are critical to the life of a tree. Do not take members of your team for granted or show favouritism to those whose roles seem far more important than others. The toes are just as necessary for the whole body to function effectively. Recognition and reward is important for building team morale. Just a simple thank you can indeed make all the difference; they are The Two Most Important words a leader can use.”


 Patience and Persistence



10. Patience and Persistence: When it is time for the baby eagles to fly, they are patiently and persistently encouraged. Usually this process takes a couple of months. Good leaders patiently coach and support their team until they are ready to fly on their own. They also provide an environment that empowers and enables others to take on greater responsibility so that they, too, can develop into full-grown leaders (succession planning). Additionally, building a strong company takes time. Sam Walton, Wal-Mart founder is quoted in Good to Great: “Somehow over the years people have gotten the impression that Wal-Mart was…just this great idea that turned into an overnight success. But…it was an outgrowth of everything we’d been doing since (1945)…And like most overnight successes, it was about twenty years in the making.”


Leaders are responsible for achieving outcomes. Great leaders teach. Great leaders help to develop and grow their team. Observing nature can allow us to learn leadership lessons in a different way which can contribute to a healthy organization.

I really appreciate that you are taking the time to read this post.
Here’s two of my latest Leadership posts you may also be interested in:
If you liked this post, I'd love it if you'd hit the "follow" button at the top of the page on Linkedin so I can continue to write and share with you on a variety of topics.






Brigette Hyacinth


https://www.linkedin.com/pulse/10-leadership-lessons-from-nature-brigette-hyacinth?trk=prof-post

Monday, 26 January 2015

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Sunday, 11 January 2015

The Power of Creativity in an Ultra Connected World: Alexander Bard

The Power of Creativity in an Ultra Connected World: Alexander Bard




Alexander Bard, born in 1961, is a philosopher, writer, artist, record producer and a highly sought-after lecturer. Bard studied Economic Geography at The Stockholm School of Economics in the 1980s while building an immensely successful career as a songwriter and record producer. 

In 1992, Bard co-founded Stockholm Records, which quickly achieved global success and became Scandinavia's biggest independent record company. His first band Army Of Lovers sold over seven million records in the 1990s. He is also a front figure for the new export of radical Scandinavian thinkers. 

 http://tedxsodertalje.se/ 

 In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

What if a free and open Internet is the only way to save the planet?

What if a free and open Internet 

Is the only way to save the planet?

Alexander Bard




Far from Army of Lovers and Idol, the philosopher, writer, pop star, and globally sought after speaker Alexander Bard, has explored the effects of the Internet revolution

The Internet has grown tremendously in the last decades, and its part in the modern human being's life is getting bigger and bigger by the minute. 

What is the Internet revolution, and is it good or bad? 

Alexander Bard will give you an insight to the depths of the never resting cyberspace. Might this even be history's most groundbreaking revolution? 

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)